Welcome to Live Your Beauty!

Live Your Beauty is the premier online education community for hair and makeup artists who want to build a successful career around their passion for beauty. We help artists gain the confidence and tools to dream big, make an impact, and get paid what they’re worth.

As a global educator and recognized authority on the business of beauty, Live Your Beauty reaches and serves thousands of artists each month through free online masterclasses, world-class premium training programs, boot-camps, beauty school teach-ins, live streaming, 1-on-1 success coaching, and hands-on intensive workshops.

Our mission is to restore the original respect and value of the beauty industry while continuing to replace starving artists with thriving artists one success story at a time.

We firmly believe that we’re not special—just two working artists who enjoy working hard and smart. We teach the exact same success strategies we built our own companies with. At the heart of what we do is help you raise your value and make a great living. And that’s really what Live Your Beauty is all about.

We’ve got the information you absolutely need to grow your beauty business

If this is your first time here, we want you to have a great experience and get the most out of our site. That’s why we created this page with some of our best resources.

Maybe you’re just starting out … or perhaps you’re already established but not getting paid what you’re worth … well, we’ll show you the most effective ways to book yourself solid with the right client.

Either you want to start—and grow—a beauty business that gets you paid and frees up time to do what you love … or you don’t.

Now, don’t get us wrong … it’s going to take some hard work. But wouldn’t it feel great to live life on your own terms

David and Cengiz are true masters and difference-makers in their respective fields. They have given so much of their own time to help me grow my beauty businesses. I am just incredibly impressed by their ridiculous passion and interest in guiding people like me to reach my full potential. If I have a question or simply need advice, they are there to help. Live Your Beauty is definitely the most caring and supportive community for beauty artists who are serious about breaking through the hassle and creating a rewarding career and life! — Tammi Marks McDonald, Smithtown, New York

fame vs. fortune

You should know that we’re all about helping beauty artists achieve greater business success instead of better haircuts.

The way we see it, fame can be short-lived and does not always equate to financial freedom. Too many artists obsess about Likes, Followers, and Friends rather than how to pay their bills.

The only thing we obsess about is how to help you grow your beauty business and make more money with your God-given creative talent.

Every year, thousands of beauty students graduate from over 670 cosmetology programs across the United States. The typical student spends between $15,000-$25,000 on tuition and clocks 1,000-2,400 hours in order to get licensed. Yet, 77% of all beauty graduates only make $5,000-$15,000 per year.

What’s worse, over half of all graduates are paid below minimum wage to do work they’re overqualified for and simply don’t enjoy.

Can you relate?

And when you take a closer at the typical cosmetology school curriculum, you’ll notice that most programs don’t offer a single course on marketing, sales, pricing, negotiation, or websites. How does that even make sense?

Here’s where Live Your Beauty comes in: we believe that smart artists want to call their own shots, experience fulfillment, and win in today’s overcrowded beauty industry.

a few ways we can help

We are relentless in our commitment to deliver the world’s most practical and proven strategies to help grow your beauty business. We always mean what we say and value your time and trust.

We sell things

Yes, Live Your Beauty is a business. Yes, we sell things. Yes, we consider ourselves the luckiest people alive to earn a living doing what we truly love. And, we’re really proud that most of our training is 100% free.

I wanted to say a personal thank you for all the knowledge you shared. Being a single mother who is struggling big time, your help just floored me! You have inspired me in a way I didn’t know was possible! — Corianne Cowan, John’s Creek, Georgia

How we roll — dm & cengiz up-close

Hey, we’re undeniable proof that the traditional rules that govern our beauty industry were made to be broken. We enjoy working hard and smart. No doubt. But we play even harder.

Thank you for being here—Let’s connect!

We’re here for you. We want to hear both your success stories and your struggles … and how else we can help. The more successful you are, the more successful our business becomes.

The best way to reach us is by email or using the social media links at the bottom of this page.

And if you’ve not yet joined our incredible Rich Hair & MUArtist private Facebook group, then drop by now to introduce yourself and take advantage of a community that gets you. We’d love to have you with us.

Want to join LYB behind-the-scenes at NYCBFW?

Yes, tell me more!

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