The easiest way to build a world-class beauty business
Live Your Beauty is the premier online education community for hair and makeup artists who want to build a successful career around their passion for beauty. We help artists gain the confidence and tools to dream big, make an impact, and get paid what they’re worth.
As a global educator and recognized authority on the business of beauty, Live Your Beauty reaches and serves thousands of artists each month through free online masterclasses, world-class premium beauty tutorials, beauty school teach-ins, live broadcasts, 1-on-1 success coaching, and hands-on intensive live workshops.
Our mission is to restore the original respect and value of the beauty industry while continuing to replace starving artists with thriving artists one success story at a time.
We firmly believe that we’re not special—just two working artists who enjoy working hard and smart. We teach the exact same strategies we built our own 6-figure businesses with. At the heart of what we do is help you raise your value and make a great living.
Get the information you absolutely need to grow your beauty business
Maybe you’re just starting out … or perhaps you’re already established but just not getting paid what you’re worth? Well, we’ll show you the most effective ways to book yourself solid with the right client.
Either you want to start and grow a beauty business that gets you paid and frees up time to do what you love … or you don’t.
Now, don’t get us wrong … it’s going to take some hard work and there’s no silver bullet or magic formula. But wouldn’t it feel great to live life on your own terms?
David is a true masters and difference-makers in their respective fields. They have given so much of their own time to help me grow my beauty businesses. I am just incredibly impressed by their passion and interest in guiding people like me to reach my full potential. If I have a question or simply need advice, they’re there to help. Live Your Beauty is definitely the most caring and supportive community for beauty artists! ~ Tammi Marks McDonald, Smithtown, New York
Fame vs. Fortune
You should know that we’re all about helping artists achieve greater beauty business success. Most beauty professionals don’t lack talent or passion.
The way we see it, fame can be short-lived and does not always equate to financial freedom. Too many artists obsess about likes, followers, and friends rather than how to pay their bills.
The only thing we obsess about is how to help you grow your beauty business and make more money with your creative talent.
Every year, thousands of beauty students graduate from over 670 cosmetology programs across the United States. The typical student spends between $15,000-$25,000 on tuition and clocks 1,000-2,400 hours in order to get licensed. Yet, 77% of all beauty graduates only make $5,000-$15,000 per year.
What’s worse, over half of all graduates are paid below minimum wage to do work they’re overqualified for and simply don’t enjoy.
Can you relate?
And when you take a closer look at the typical cosmetology school curriculum, you’ll notice that most programs don’t even offer a single course on marketing, sales, pricing, negotiation, or websites.
How does that even make sense?
Here’s where Live Your Beauty comes in. We are relentless in our commitment to delivering the world’s most practical education to help you grow your beauty business.
Hey, we’re proof that the traditional rules that apply to our beauty industry were made to be broken. We enjoy working hard, but we play even harder.